What the site is for?

Finding out reasons why the web site will exist (Sales, Marketing etc)

What is your website for? Sometimes that’s easy to see, since you sell your products directly to consumers, or you want them to go see your show. At other times it can be much less clear. What if you want them to go to see the show, but you don’t know how you can work out if it was successful or not. How many people went to the site, and as a direct result of the visit, went to the show.

Setting up these goals at the outset, will give you something to gauge your progress.

Sadly I’ve seen some sites which want everything. TPTB want the site to be profitable, while also increasing awareness about products, while also selling products. This can be done, but it must be understood that making a site profitable through advertising will also send users away from your site, and lessen the time they spend learning about your products. It can be counter productive to do both, so be very careful when deciding the best choice, you may be destroying your profits, customer loyalty and trust, to make a small amount selling ads. It could also be the other way around, where you should definitely focus on site advertising, you have very high traffic, and know that users will continue to use your site for buying your products, it would be a waste not to also offer then advertising, thus increasing overall profit without damaging the brand.

What is this site for? Well, so I can practice some of my fledgling writing skills on the unsuspecting web public. Hopefully one day people will leave comments... :D

BFN